Bouquet of Barbed Wire: cinema advertising success

Brand Republic have published an article about the current cinema advertising campaign by Digital Cinema Media.

The opening of 'The Expendables' at the cinema last weekend helped a new ad for ITV deliver 840,000 impacts including previews, according to estimated figures from Digital Cinema Media. The spot promotes a new version of the famous 1970s incest drama ‘Bouquet of Barbed Wire’ for ITV1. The drama charts the consequences of a man’s obsessive love for his daughter, with a cast headed by actor Trevor Eve who plays the father.