The Collection: Sweden and Denmark buy superb storytelling

C21 and Variety have reported on news that buyers in Sweden and Denmark have acquired the show, ahead of the MIPTV launch today, for channels SVT in Sweden and DR in Denmark. 

Also of interest, accompanying Tom in Cannes for today's launch of The Collection, will be Richard Coyle, Mamie Gummer and Alix Poisson. Irene Jacob was previously reported to be attending the launch. Oliver Goldstick and Dearbhla Walsh will also be there.

The photo above was shared by C21, as The Collection continues to film in Swansea and Paris. According to the Swedish buyer, audiences can expect to see The Collection in the same Saturday night slot previously taken by Downton Abbey.

“Post-war Paris is the perfect setting for The Collection’s thrilling combination of intrigue and glamour and, following the finale of Downton Abbey, promises to captivate our Saturday night audience,” said Stephen Mowbray, head of acquisitions at SVT.

The Collection: a French story, based on characters who look like Christian Dior & other well-known fashion designers

A very small (well, narrow) image to promote The Collection can be found on World Screen. The 'click here' doesn't work on here, or for anyone outside the television production business on World Screen, sadly. Hopefully we shall see more tomorrow from MipTV.

An interview with one of the co-producers for The Collection, Pascal Breton, has been shared on Variety.

You co-produced “The Collection.” Do you think there will be a trend to make more of these quite intricately financed multilateral co-productions in Europe, using both tax breaks and coproduction money?

I’m sure it will happen. The only question is how fast it will happen. The tendency is obvious. Every single traditional channel is now looking for premium, better quality, much more expensive shows. They are extremely interested in being involved in such shows. Plus these shows are not released through the output deals from the major U.S. Companies. For them it’s an even better opportunity. They are looking for much more co-productions because it cost less for them, and it’s much closer to them, it’s coproduced by them, they’re involved in it. It’s mainly topics that are closer to them.

The Collection: Entertaining and sophisticated, full of air and wit

More details about The Collection, as well as plans for the MipTV launch next week can be found here

The Collection is a gripping relationship drama set in France just after the Second World War. Spearheaded by two clashing brothers, it exposes the grit behind the glamour, and the treachery beneath the trappings of an illustrious fashion house. Paris. 1947.

An ambitious designer is tasked to restore the pre-eminence of the fashion capital. His fresh vision will usher in a new romantic era, offering the chance to lift the post-war gloom and dream of better days. But can the family business survive meteoric success? Dark shadows threaten to topple this empire at any moment: internal rivalries and betrayals, hateful bargains made to survive the Nazi occupation, and the twisted secret behind the master’s success.

The atelier survived one devastating war, but another one is looming, where personal battles and passionate love stories pit brother against brother, husband against wife, mother against daughter and protégé against mentor.

The Collection: the next Downton Abbey?

A new article from The Hollywood Reporter looks at posh period dramas heading to MipTV this coming week, which have the potential to become the next global sensation. The Collection is included in the mix, and is accompanied by an interview with Lookout Point CEO Simon Vaughn. Read it in full on THR.

And from War & Peace producers Lookout Point comes Amazon co-production The Collection, an ambitious delve into post-World War II Paris fashion that is being shopped by BBC Worldwide.

Despite his show’s French storyline, Lookout Point CEO Simon Vaughan suggests Collection and others like it should doff their top hats to the recently departed Emmy-amassing great. “Downton opened doors none of us could have believed would be opened,” he tells THR, adding the show has become “everybody’s best friend” when it comes to positioning “ambitious, returnable” period dramas.

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